Bleach: Brave Souls Hits 100 Million Downloads Milestone Before 10th Anniversary

KLab's mobile game Bleach: Brave Souls has reached over 100 million downloads worldwide just before celebrating its 10th anniversary.

The game first launched in Japan in July 2015 on mobile devices and then expanded globally in 2016. KLab later brought the game to PC in 2020, followed by console releases in 2022.

This milestone counts downloads across all available platforms. Notably, about 25% of these downloads happened in just the last two years, showing the game's continued popularity.

To celebrate, KLab is offering players 10 free summons daily for 10 days, amounting to 100 free summons for regular players.

The game's official social media account expressed gratitude, stating: "Thank you for playing Bleach: Brave Souls. Bleach: Brave Souls has been downloaded more than 100 million times worldwide. We hope you continue to enjoy the game."

The game is based on Tite Kubo's popular Bleach universe, which has expanded from manga to anime and various games. Bleach: Brave Souls combines RPG elements with beat 'em up gameplay, making it appealing to fans of both genres.

One of the game's key features is its gacha system, where players spend premium currency for a chance to obtain new characters and seasonal alternatives. These characters have been added regularly since the game's launch in 2015, keeping players engaged and spending.

KLab has also introduced a web shop offering discounts to encourage players to make purchases outside the in-game shop, avoiding the additional fees associated with mobile platforms.

Fans can look forward to a special 10th anniversary stream scheduled for April 19th, which will also likely reveal new content and celebrations for the game.

In related news, KLab's newer Bleach-themed game, Bleach Soul Puzzle, has recently celebrated its six-month anniversary. This casual mobile game features many familiar characters from the series but offers match-3 gameplay instead of action-RPG mechanics.