Krafton India has announced an exciting new collaboration that’s sure to thrill fans across the country.
The popular game publisher has teamed up with Bollywood superstar Deepika Padukone, who will now serve as the brand ambassador for their hit mobile game, Battlegrounds Mobile India (BGMI).
As part of this partnership, Padukone will even become a playable character in the game, giving players the chance to engage with her virtual avatar.
In addition to her in-game character, fans can look forward to two unique skins modeled after Padukone, which are designed to reflect her iconic style and persona.
This isn’t the first time Krafton has worked with Indian celebrities to promote its games. Previously, they collaborated with Padukone’s spouse and Bollywood actor Ranveer Singh, as well as cricketer Hardik Pandya and the Indian Premier League team, Mumbai Indians.
However, this new partnership with Deepika Padukone marks a significant milestone for the company, as they continue to merge gaming and entertainment in creative ways.
Deepika Padukone Shares Her Excitement
Deepika Padukone expressed her enthusiasm for this new venture, stating,
"It is a thrilling opportunity to embark on this new chapter with the BGMI family. Gaming has become a cultural phenomenon in India, and I'm excited to connect with the incredible energy of the gaming community. It's an honor to be a part of something so dynamic and engaging. I look forward to seeing how my fans react to the in-game avatar and exclusive items!"
This partnership highlights the growing influence of gaming in India, as more celebrities are recognizing the potential to connect with a younger, tech-savvy audience through games like BGMI.
Krafton’s Vision for the Collaboration
Krafton India’s CEO, Sean Hyunil Sohn, also shared his excitement about the collaboration.
"We are excited to partner with Deepika Padukone, a global icon, to create unforgettable moments for our players. This collaboration aims to push boundaries and deliver fresh experiences for BGMI fans. By bringing together the worlds of gaming and entertainment with Deepika at the forefront, we hope to create a truly immersive world within BGMI."
The collaboration with Padukone is just one of the many recent updates from Krafton. The company has also teamed up with Dolby Laboratories to introduce Dolby Atmos sound to BGMI, enhancing the audio experience for players.
Additionally, Krafton is actively expanding its gaming incubator program KIGI, further establishing itself as a key player in the Indian gaming industry.
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