It's been nearly a year since Battlegrounds Mobile India (BGMI) made its long-awaited comeback after an 8-month ban in India.
Since its triumphant return, players have been overjoyed to reunite with their squadmates and dive back into the intense last-man-standing action that BGMI is loved for.
But with the initial excitement settling down, many have wondered - how has BGMI actually performed business-wise since its celebrated return?
Big Money Rolling In
According to developer Krafton's recent financial reports, BGMI has managed to generate close to $74 million in revenue over the 10 months since its relaunch up to February 2024.
This contributed heavily to Krafton's total Q4 2023 earnings of $257 million, with a whopping 84% coming straight from Asia - meaning BGMI's India re-entry has been a massive boon.
"National Game for Indians"
Given the incredible response so far, Krafton's CEO Chang-Han Kim labeled BGMI as the "national game for Indians".
He doubled down on long-term plans to evolve BGMI into a "service that will grow for 10 years" in the country through expanding their gaming portfolio.
Krafton seems determined to cement itself as India's foremost gaming publisher.
Major Investments & Esports Focus
Krafton's India plans for the coming years revolve around
The steady growth of BGMI
Increases their published titles locally like Garuda
Continuous development of BGMI esports
Major investments to capitalize on new opportunities
Sustaining the momentum from BGMI's triumphant return is priority #1.
Krafton is also focused on further establishing BGMI as an esports juggernaut in India.
Exploring In-Game Ads
Thanks to Indian mobile gamers' "high average revenue per user", BGMI is even considering incorporating in-game advertisements moving forward, according to CFO Dong-Keun Bae.
This could provide a lucrative additional revenue stream.
Krafton is doubling down on India with long-term plans for BGMI and a laser focus on sealing its publishing dominance in the country.
And for local players who just want their beloved battle royale fix, BGMI's exhilarating return is a major win.
Let the chicken dinners continue!
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