Krafton, the company behind the popular BGMI and PUBG video games, has reported an impressive 83% increase in revenue for the 2nd quarter of FY 2024-2025, marking the highest quarterly sales in its nearly 20-year history.
In an interview with CNBC-TV18, BG Chang, Chairman of Krafton, highlighted the significant role that India plays in the company’s success. He noted that India is one of the top five countries contributing to Krafton's revenue, underscoring the importance of the Indian market to the company’s global operations.
Despite some global gaming companies being skeptical about the Indian market's potential, Krafton sees India as a crucial and promising area for growth. Chang emphasized that the gaming sector in India is not just expanding rapidly but is also vital to Krafton’s overall global strategy.
With over 300 million downloads of Battlegrounds Mobile India (BGMI) since its launch three years ago, Krafton has established a strong presence in the country. Chang expressed confidence that as India's economy continues to grow, the gaming industry will also experience significant success.
Krafton is also committed to investing in the Indian market, having already invested over $160 million since 2021, with plans to invest an additional $150 million over the next two to three years.
The company is also actively supporting Indian gaming startups through its incubator program, KIGI, providing both technical and financial assistance to Indian Games.
Furthermore, Krafton has announced plans to establish a research and development (R&D) center in India, which will further nurture the gaming ecosystem in the country.
Chang has been personally visiting key cities like Delhi and Bangalore to engage with the vibrant youth culture and gain a deeper understanding of local gaming trends.
Chang also shared insights on the challenges of achieving success in the gaming industry, drawing a comparison between games and blockbuster movies. He noted that while movies may have a higher success rate, games often require more nuanced strategies. Unlike films, which can become hits quickly, games usually start with a small group of dedicated users and gradually gain popularity. This steady growth is essential for turning a game into a mainstream success, according to Chang.
Krafton’s strong focus on India, combined with its strategic investments and local engagement, positions the company well to capitalize on the growing gaming market in the country.
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